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Mobile Phones and Social Interaction in Modern Society

In today’s age of accessing social media through multiple devices and mobile phones, have we lost the ability to communicate with one another without this medium? Are we becoming too detached from real life experiences? In my research on the topic, there have been a few articles and research that have pointed to this phenomenon. This distraction of social media has …

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Do businesses really need a mobile version of their website?

A good start is looking at the analytics of your website. From these analytics determine: 1) How many users are accessing your website through mobile channels? 2) What customer segments do these users fall into? e.g. CEOs of Telecom companies, 10 to 15 year olds, users located in Nigeria, etc. 3) What is the reaction of these users i.e. bounce …