marketing an app

Three ways of marketing your app

1) Word of mouth: If your app is appreciated by the early adapters then people will do the promotion for you. However, this is tricky since achieving this involves a constant feedback loop from your end-users to improvements in your app. Thus making continuous improvements in your product through customer feedbacks will help you achieve this. 2) Viral: Let people …

ipad-mobile-version

Do businesses really need a mobile version of their website?

A good start is looking at the analytics of your website. From these analytics determine: 1) How many users are accessing your website through mobile channels? 2) What customer segments do these users fall into? e.g. CEOs of Telecom companies, 10 to 15 year olds, users located in Nigeria, etc. 3) What is the reaction of these users i.e. bounce …